Automotive Talk 2 Way

If you watch any kind of comercial TV in the UK you can’t have missed the intensive advertising campaign from organisations wanting to change peoples lives by training them to be a driving instructor. The message is that you can earn up to £30k a year with fully maintained car working the hours you want to suit your lifestyle.

This is all happening at a time when most people feel their current job is insecure and redundancies seem to be an everyday occurance. Rather than selling the process of becoming a driving instructor the adverts are very much aimed at selling the dream, of a good wage, modern car and flexible working hours, in fact it all seems too easy.

Nothing is mentioned about the prior research to who are the competition in the area, how much will it cost to market the new business and the reality of much they will really earn? With competition bringing driving lessons down to £10 a lesson in certain areas for block bookings, you can’t understand how any driving instructor can make his £30K and still have the flexibility of working their own hours. Anyway driving instructor training looks like it will be very popular and if the amount of drivers increase, then it may be the best decision for some.