E-Commerce and SEO In The Motor Industry
The emergence of SEO and E-Commerce within the motor industry could well revolutionise how car dealers and manufacturers both sell and market their vehicles online.
Car dealers are renowned for changing the platform on which they sell vehicles every few years, this doesn’t transfer well to SEO rankings due to the changing of links and in turn page indexes and rankings. Employing one SEO company is all it takes to turn this round to a success.
The financial crisis hit the automotive industry especially hard, with governments in the UK and Europe offering scrappage schemes to try and raise sales and even bail outs being discussed. Internet marketing has become one of the key tools that the industry must use to try and get itself back on track. The comparative cost of e-marketing to traditional analogue methods is huge, marketing space online can be a fraction of the price of television advertising and with the internet always being ‘prime time’ you have an ever present audience.
Social networks have also emerged as a leader in communicating with the market and advertising, recent figures have suggested that almost 50% of the population has signed up to a social network at some point. Making it even clearer that online advertising will play a huge role in the automotive sector over the coming years.